Betty Crocker Bisquick Gluten Free Pancake and Baking Mix Wins Better Homes and Gardens Award

Congratulations to Betty Crocker for Bringing Home the Gluten Free “Blue Ribbon”! 

Today the winners of the 2012 Better Homes and Gardens Best New Products Awards (BNPAs) have been announced. Congratulations to Betty Crocker Bisquick Pancake and Baking Mix Gluten Free for being named Best New Product in the Food and Beverage Category, sub-category Gluten Free!

For the past 4 years in the U.S. and nine years in Canada, Better Homes and Gardens, in conjunction with BrandSpark International, an independent marketing research firm, has been presenting these awards. Over 66,000 surveyed participants made up the judging pool this year alone. The survey consisted of 225 products representing 60 consumer packaged goods companies in 67 categories. "It's a major accomplishment for a product to win a Better Homes and Gardens Best New Product Award,” said James Carr, President of Better Homes and Gardens. "The Better Homes and Gardens Best New Product Awards are like 'The People's Choice Awards' for consumer products, stated Robert Levy, President and CEO of BrandSpark International and Founder of the BNPA. 

With Better Homes and Gardens reaching nearly 40 million readers every month,  spreading product awareness and endorsing brand recognition, Betty Crocker Bisquick Pancake and Baking Mix Gluten Free has made “gluten-free” a more mainstream concept.